He Films His Work and Spends $0 on Ads

The best marketing for your home service business might already be sitting in your camera roll. In this episode of Masters of Home Service, Adam Sylvester sits down with Jacob Palmer (@PalmerElectrical) to explain how he stopped paying for Google Ads nearly two years ago and made simple YouTube videos one of his biggest sources of leads. Jacob shares practical strategies for creating "watch me work" videos, building trust before the first phone call, and using YouTube to attract customers without relying on paid advertising. He also explains how local SEO, Google reviews, and AI search are changing the way homeowners discover home service businesses. Whether you're looking to generate more local leads, grow your online presence, or get more value from the work you're already doing, this episode offers practical tips for turning your expertise into a powerful marketing tool. -------------------------------------------- 📬 Sign up for the Masters of Home Service Newsletter: https://bit.ly/4acAwJL --------------------------------------------- ⏲️ Video Chapters [00:00] Intro [00:56] Why Jacob quit Google Ads [02:08] Getting local leads without ads [03:20] Winning customers with YouTube [04:07] "Watch me work" videos [06:46] YouTube SEO for contractors [07:01] Phone or camera? [07:58] Turning videos into sales [09:13] Getting more Google reviews [09:43] Why ChatGPT recommends him Related sources: 4 Videos to Outshine Your Competitors: https://youtu.be/y_2ozE47wa4 Create a Week of Social Media Content in 45 Minutes: https://youtu.be/V14XVbXwlnw 7 Steps to Rank Higher in the Age of AI Search: https://youtu.be/MIz2NLjyxOE From 36 to 1,000+ Reviews in 12 Months: https://youtu.be/XmLKno8fiR4 How Listening to Customers Lifted Leads by 25%: https://youtu.be/ThLoXARfonY --------------------------------------------- Check out the businesses that were featured in this video! Jacob Palmer, Palmer Electrical | https://www.palmerelectricalservices.com/ Adam Sylvester | https://adamsylvester.com/ --------------------------------------------- Jobber helps your business run smoothly for you and your customers. Save yourself a day’s worth of work each week you’d otherwise spend managing leads, sending estimates, scheduling work, invoicing, and getting paid. That’s why Jobber is trusted by more than 400k home service pros. Try Jobber Free and get 20% off your first six months: https://bit.ly/44aqaGW #HomeServiceBusiness #VideoMarketing #ContentMarketing #YouTubeMarketing #LeadGeneration #ServiceBusinessMarketing