Origina in Economy 4.0 | Why Have We Accepted That Software Vendors Set the Terms?

We had the chance to discuss software vendors with Origina as part of the Economy 4.0 Campaign. For years, software vendors have dictated licensing terms, upgrade cycles, and support deadlines, often leaving businesses with limited control over critical systems. But what if organizations had more choice? Discover why leaders are rethinking software ownership, questioning vendor-driven roadmaps, and exploring alternatives that prioritize business needs over supplier mandates. Learn how independent software support is changing the conversation around control, cost, and long-term IT strategy. Explore the insightful interview featured: Find out more: https://www.origina.com _________________________________________________________________________________________________ Acumen Media is an international media and film production company, revolutionising the way stories are told in the digital epoch. Originally established in 2014, Acumen have utilised the power of visual storytelling to craft meaningful short films and documentaries with a focus on themes of innovation, world change and sustainability. Harnessing their talented workforce, Acumen have created award-winning B2B films that resonate with audiences worldwide. #AcumenStories #Sustainability #Innovation #Leaderships Learn more about our projects and campaigns on: https://acumenstories.com/ Visit our official website at https://acumenmedia.com/ FOLLOW US: LinkedIn: https://uk.linkedin.com/company/acumen-media-group Twitter: https://twitter.com/Acumenstories Facebook: https://www.facebook.com/AcumenStories/ Instagram: https://www.instagram.com/acumenmediaglobal/ TikTok: https://www.tiktok.com/@acumenmediaglobal Subscribe to our channel: https://www.youtube.com/channel/UC1fe4HGjj4DOlkZXYUiY3hA