What Is GEO? Generative Engine Optimization & How to Rank in AI Search

Generative engine optimization (GEO) is how you get your brand mentioned inside AI answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and Claude. In this video, Gintarė Rimolaitytė, CCO @ Trendos breaks down how AI actually decides who to recommend, and the short-term and long-term plays to get your brand in. ⏱️ Timestamps 0:00 What is GEO 0:40 The two sources AI pulls from: training data vs real-time retrieval 2:00 Why one question becomes many (query fan-out) 3:00 What makes AI mention you: consensus, freshness, authority 3:48 Short-term play: get onto the sources AI already trusts 4:20 Citations by domain 5:45 Long-term play: build a brand AI can't ignore 6:09 Why you need to monitor, not check once 6:43 Next up: SEO vs AEO vs GEO ───────────── Trendos sends real buyer prompts to the live AI engines, collects the actual answers, and shows you where you show up, where you don't, and which sources are driving it. 🔗 Check your brand free: https://trendos.com/?utm_medium=video&utm_source=youtube&utm_campaign=video_08_05&utm_content=description #GEO #GenerativeEngineOptimization #AISearch #AIVisibility #HowToRankInAiSearch